He didn't use the word "Obamacare" once on Tuesday in talking about his health care law, but he mentioned the "Affordable Care Act" seven times.
"So, look, I am confident that the model that we built, which works off of the existing private insurance system, is one that will succeed," Obama told the Wall Street Journal's CEO Council Annual Meeting in Washington, D.C.
"We are going to have to, (a) fix the website so everybody feels confident about that. We're going to have to, obviously, re-market and re-brand, and that will be challenging in this political environment."
Side note: it is pretty fascinating to me how the president makes a point of making sure we all remember that his highly state-dominated system “works off of the existing private insurance system.” I can’t help but wonder if he is preparing the ground for a future scapegoat.
What can Obama possibly mean by saying that he must “re-brand” Obamacare? The only possible explanation is that he is announcing that he wants his name to come off of it.
My how times have changed!
Obama used to like his name being used to refer to the Affordable Care Act. Now he wants it removed. As soon as he’s out of office I’m happy to cooperate with him. Pelosicare would be a good name. Or if she is finally ejected, Demcare has a ring to it.
But the point here is that it’s official: Obama doesn’t like “Obamacare” anymore.
Will it really be possible to re-boot Obamacare under a new name?