Thomas Jefferson said in 1802: "I believe that banking institutions are more dangerous to our liberties than standing armies."

"The democracy will cease to exist when you take away from those who are willing to work and give to those who would not."-- Thomas Jefferson

"When in danger or in doubt, run in circles, scream and shout." .... jbd

"When once a job you have begun, do no stop till it is done. Whether the task be great or small, do it well, or not at all." .... Anon

Insanity: doing the same thing over and over again and expecting different results. - Albert Einstein

Television is one daylong commercial interrupted periodically by inept attempts to fill the airspace in between them.

If you can't start a fire, perhaps your wood is wet ....

When you elect clowns, expect a circus ..............




Tuesday, February 23, 2010

Sell the SIZZLE, not the STEAK

I have been involved in creating and consulting on resumes for many years. My first exposure was working part-time for an Employment Agency in Dayton, Ohio while I was in high school. I was exposed to writing resumes there, and had some great teachers who had been in the business for many years.

Later, I did some resume writing while in the Navy. During the time I was in, '52 to '56, many "old timers" were getting out. They had been in during WWII and did not like the "new Navy" as they called it. Later on, I was with an employment agancy and was heavily involved in writing resumes for a variety of applicants.

My point, resume format has not changed in all those years. A resume is an AD for a person, and must have format and content to "whet" the appitite of the reader in a very short period of time, 20 seconds to a minute, the outcome being, an interview.

It is the "sizzle" that catches the eye of the reader, not the steak.

I have been in the process of writing an EBook for some time now, and hope to have it completed soon. It will be available from a number of sources, primarily my WEBSITE.

I have been asked by a number of people in the past to recommend a source for A. A good Resume and B. Good exposure to the market. I have always recommended THIS SITE. I have always found them very "up front" and they deliver what they advertise.

I also have had a blog THE RESUME WORKS and periodically post information on the blog. Much of it is material I have accumulated over the years.

If you have any questions, or need advice on writing a resume, EMAIL me.

Sizzle sells!