Rorie Weisberg, an Orthodox Jewish woman in Monsey, N.Y., takes advertising claims seriously. So when she read copy for Lancôme's Teint Idole Ultra 24H foundation, which is supposed to stay on for an entire day and night of "lasting perfection," she believed it.
In April, Weisberg shelled out $45 plus tax for a one-ounce bottle on Lancôme's website, she says in her suit. When her face didn't remain fresh and dewy for 24 hours, she got so upset she sued Lancôme and its parent company L'Oreal.
Lancôme's "advertising and marketing campaign and labeling claims are false and misleading because the Product does not stay on the skin for 24 hours," she alleges in her class action lawsuit. "In reality, the Product does not live up to the claims made by Lancôme."
