DOOLEY Observed: GM passes on running TV ads during 2013 Super Bowl

Thomas Jefferson said in 1802: "I believe that banking institutions are more dangerous to our liberties than standing armies."

"The democracy will cease to exist when you take away from those who are willing to work and give to those who would not."-- Thomas Jefferson

"When in danger or in doubt, run in circles, scream and shout." .... jbd

"When once a job you have begun, do no stop till it is done. Whether the task be great or small, do it well, or not at all." .... Anon

Insanity: doing the same thing over and over again and expecting different results. - Albert Einstein

Television is one daylong commercial interrupted periodically by inept attempts to fill the airspace in between them.

If you can't start a fire, perhaps your wood is wet ....

When you elect clowns, expect a circus ..............

Friday, May 18, 2012

GM passes on running TV ads during 2013 Super Bowl

By Ben Klayman

DETROIT (Reuters) - General Motors Co will not advertise in next year's Super Bowl because it is too expensive, the top marketing executive for the U.S. automaker said three days after the company announced it was dropping paid ads on Facebook Inc.

The 2013 Super Bowl will be broadcast by CBS Corp, which is selling 30-second ads for as much as $4 million.
Spots on NBC's broadcast of this year's National Football League championship game, the most heavily watched annual event on U.S. television, cost about $3.5 million per 30-second spot. NBC is majority-owned by Comcast Corp.

"We understand the reach the Super Bowl provides, but with the significant increase in price we simply can't justify the expense," GM global marketing chief Joel Ewanick said in a statement.