GM passes on running TV ads during 2013 Super Bowl

By Ben Klayman

DETROIT (Reuters) - General Motors Co will not advertise in next year's Super Bowl because it is too expensive, the top marketing executive for the U.S. automaker said three days after the company announced it was dropping paid ads on Facebook Inc.

The 2013 Super Bowl will be broadcast by CBS Corp, which is selling 30-second ads for as much as $4 million.
Spots on NBC's broadcast of this year's National Football League championship game, the most heavily watched annual event on U.S. television, cost about $3.5 million per 30-second spot. NBC is majority-owned by Comcast Corp.

"We understand the reach the Super Bowl provides, but with the significant increase in price we simply can't justify the expense," GM global marketing chief Joel Ewanick said in a statement.

I guess I am not too smart ......

There is an add that was just on TV, it indicates approved by Obama, and then they go into some double talk that I must admit I do not understand.

I am at a loss, I don't know who the ad is for, or against, or what?

I am finding out that some negative advertising is actually positive, and vice versa.

Maybe it is just my age......I think it has something to do with high gas prices, I think..............

Obama Strategist Says Romney's Negative Attacks 'Backfiring'

By Devin Dwye

Mitt Romney may have regained momentum and earned an air of electability following his victory in the Florida Republican primary, but a top Obama strategist says the tactics and message Romney displayed won't fly in a national campaign.

"Team Romney wants voters and the national media to believe its victory reflects its candidate's positions," deputy Obama campaign manager Stephanie Cutter wrote in a memo to reporters Wednesday.
"In reality, it is a product of the fact that Romney and his SuperPAC allies carpet-bombed Gingrich by spending five times as much money on Florida's airwaves, and running more than 60 television ads for every one Gingrich and his allies aired," she said.

Romney and affiliated outside groups did spend more than $15 million on TV ads, according to Kantar Media's CMAG, which closely tracks campaign spending. Most were negative attacks against rival candidates Newt Gingrich and Rick Santorum.