WHOLE FOODS
Oh buoy! As of Earth Day 2012, we no longer carry red-rated wild-caught fish in our seafood departments! It’s our way of supporting our oceans and helping to reverse overfishing trends.
We give you the whole story on the wild-caught fish we sell. Wild-caught seafood from fisheries certified sustainable by the Marine Stewardship Council (MSC) is the top choice for sustainability and we offer the widest selection available.
We display the color-coded sustainability ratings of our partners, Monterey Bay Aquarium (MBA) and Blue Ocean Institute (BOI), on all wild-caught seafood that’s not certified by MSC to help customers make informed choices. And we only carry green- and yellow-rated choices. Red ratings typically suggest that the fish is over fished or caught in ways that harm other marine life or habitats.
We promised to eliminate all wild-caught seafood from red-rated fisheries and we did it—ahead of our deadline. We’ve always been on the leading edge with our commitment to responsibly caught seafood. Years ago we stopped selling species that were extremely depleted in the oceans, such as orange roughy, shark and bluefin tuna.