Hoping to boost sagging revenue, the U.S. Postal Service on Monday abandoned its longstanding rule that stamps cannot feature people who are still alive and is asking the public for suggestions.
It's a first that means living sports stars, writers, artists and other prominent — or not-so-prominent — people could take their places in postal history next to the likes of George Washington, Martin Luther King Jr., and Marilyn Monroe.
"This change will enable us to pay tribute to individuals for their achievements while they are still alive to enjoy the honor," said Postmaster General Patrick Donahoe.
But it seems to be at least as much about money as admiration.
