January is almost gone, but we are building up to Televisions Biggest Day,, their greatest show, the Super Bowl. I remember when it was just a football game. The center of attention was the game, the two teams, and then, television realized its potential and it hasn't been the same since. Little talk about the teams, just the commercials. Four or five million for a brief commercial. It didn't happen over night, it has taken many years for it to grow.
I remember many years ago, not sure which game, but we were visiting out on the farm at my wife's Grandmothers. I was sitting out on the front steps with her Uncle. All of the talk on TV and in the press was about the game, a lot of hype. I asked her Uncle if he was going to be watching the Big Game. "No, our TV went on the fritz a few months ago, and we just ain't had it fixed yet." It put it all in perspective for me, and I have never forgotten his comment.
TV has been able to expand the football season, pre season games in August ...... and now February, and half of a year of football, and all those ads. The games are merely a venue, a vehicle, to carry television ads. They have taken a game, where some guys got together on a Sunday, and played a game of .......... football ........... back in the 20's, and turned it in to the show it is today. Ads, broken occasionally by the game. Most games today, there is a man on the field, colored sleeve, in contact with the TV van. When his arm is raised, the game stops, the ads air. His arm comes down ... let the game begin.
Not to mention .... clothing, logo clothing, billions in sales. Normal, rational people pay a lot of money, to be able to walk around in an over sized football jersey ... with someone elses name on the back ........... saying to the world ...... I am a fan. And, who convinced them they should be a fan and do this ..... television. How great is that ..... perpetual motion.
