This is a blog I read daily. I don't agree with all his views, but he has given me much food for thought. I have questioned the validity of this program since its inception ... I question "uncheced" programs .... anywhere ..
It’s either that or they’re going with “Unofficial Kasich campaign committee.”
Let’s remember that the entire idea of JobsOhio came from Mark Kvamme, a maxed out campaign donor to Kasich who just also happened to be one of the major funders of Kasich’s Recharge Ohio PAC and other PACs that Kasich used to keep his political staffers on the payroll during his time in the political wilderness between his failed 2000 presidential bid and his 2010 run for Governor. The day AFTER Kvamme left JobsOhio, he just happened to write $25,000 in campaign donations to the House Republican Caucus and Speaker Batchelder.
His successor, John Minor, just happens to be an old Kasich friend from his Lehman Brothers’ days. A guy who donated $7,500 to Kasich during his 2010 gubernatorial bid (a fact that no media outlet has pointed out.) Yes, you’ve read that correctly, the first two and only heads of JobsOhio have one thing in common: they’ve been big donors to John Kasich’s campaign before they got the job.
And now we’re told this:
JobsOhio has launched an advertising campaign built around the high marks the state’s business climate received in a recent survey of CEOs by Chief Executive magazine.
JobsOhio will run the ads over the next three weeks, beginning this weekend, said Laura Jones, spokeswoman for the state’s private economic development organization.
Print ads will run in Ohio business journals, including Columbus Business First, and the Sunday editions of the daily newspapers in Columbus, Cincinnati and Cleveland.
Now, don’t get me wrong, some of the ads will run out of the state in digital editions of some outlets, but as such, they’re less likely to be noticed and at a much cheaper price and less saturation than the print ads will costs. But if the message is, wow, Ohio’s make huge strides in improving its business climate, who’s the intended audience of this campaign? If it’s businesses we’re trying to lure to Ohio, this ad buying strategy doesn’t make any sense. You don’t lure businesses by telling Ohioans how great it is do to business in Ohio.
So, either RobsOhio has turned into the Department of Economic Derp, or luring businesses is not their intended audience. Actually, we know that luring businesses outside of Ohio is not their intended audience because JobsOhio itself has declared that is not their focus. So, the most rational, deductive explanation for what JobsOhio is doing is targeting voters ahead of the gubernatorial election. That would actually explain their ad buying strategy.
