If you think that TV doesn't rule sports, channel hop sometime, I just did, four football games, all had time outs at the same time, to air commercials.
Infomercials are at least honest, they are on the air to sell products, they are just one "honest" commercial. All of the other shows are just "fronts" so they can show commercials.
We realistically watch commercials, interrupted by some sad acting, action shots or sports. Commercials are the name of the game, the interruptions are just for show.
On the football field, there is a guy with a red sleeve, when the sleeve goes UP, the action stops, when the arm comes DOWN, action continues.