AND, they only sell approximately 10,465,000
cups a day.
One lady in Terra Haute, Indiana said she drank seven cups yesterday to get them at the lower price. "Wow, I am really awake," she stated, "not gonna buy any for a week, at least. Excuse me, I have to go to the bathroom."
Starbucks coffee customers will start paying 5 to 20 cents more for their daily cup of Joe starting Tuesday, June 24. Customers can also soon expect to pay $1 more for the packaged coffee it sells in supermarkets.
The company raised prices on some of the drinks sold in its cafes a year ago. The latest hikes don’t seem to be driven purely by the surging bean costs that have pressured other coffee sellers to raise prices, however, since Starbucks has said it already locked in its coffee contracts for the rest of this fiscal year and much of the next.
In an email Friday, Starbucks spokesman Jim Olson noted that many factors go into pricing decisions, including “competitive dynamics” and the company’s “cost structure,” which he said includes costs for a variety of ingredients, as well as materials, labor and occupancy costs.
Starbucks Corp. said the price increases in its cafes will kick in Tuesday and vary depending on the region.
Prices for medium and large brewed coffees, which are known as Grande and Venti, respectively, will go up between 10 cents and 15 cents in most U.S. markets, the company said.
Certain drinks, such as tall brewed coffees and Frappuccinos, won’t see higher prices in most places, the company said. Tall brewed coffees were among the drinks that were hit by Starbucks’ price hikes a year ago.
The $1 price boost on packaged coffees sold in supermarkets and other retail outlets will kick in July 21, and follow J.M. Smucker’s recent decision to raise prices on its coffees, which include Folgers.
Starbucks noted that it cut prices in April of last year. It said the packaged coffee sold in its cafes won’t be affected.
